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World Green Building Trends Smart Market Report

As sustainability and energy efficiency initiatives take hold around the world, firms are finding business value and opportunities from green building, including the opportunity for new environmentally responsible products, according to McGraw-Hill Construction’s latest SmartMarket Report in partnership with the World Green Building Council. The report, “World Green Building Trends - Business Benefits Driving New and Retrofit Market Opportunities in Over 60 Countries,” is based on a study of global green building trends and aims to discern drivers of the green building marketplace.

According to the study, firms are shifting their business toward green building, with 51 percent of respondents planning more than 60 percent of their work to be green by 2015. This is a significant increase from the 28 percent that said the same for their work in 2013 and double the 13 percent in 2008.

This growth is not a trend localised to one country or region. From 2012 to 2015, the number of firms anticipating that more than 60 percent of their work will be green:

The key driver to going green, according to the survey, is that now green building is a business imperative around the world. In the 2008 report, it was found that the top driver for green building was “doing the right thing.” However in 2012, business drivers such as client and market demand are the key factors influencing the market.

These opportunities are mapping against expected benefits:

Global industry professionals have high expectations of the operating cost benefits of green building—19 percent believe their operating costs will decrease by 15 percent or more over the next year (51 percent believe there will be increases of 6 percent or more), and 39 percent believe they will see savings of 15 percent or more over the next five years (67 percent expect savings of 6 percent or more).

The findings published in the report are drawn from a McGraw-Hill Construction survey of firms across 62 countries around the world. Firms include architects, engineers, contractors, consultants and building owners. The sample was drawn from firm members of the World Green Building Council in 62 countries, other global industry associations, and the ENR Top Lists. Of the respondents, 92 percent are members of Green Building Councils around the world. The results include a feature of nine countries with sufficient sample for statistical analysis. The study expands and contrasts against McGraw-Hill Construction’s 2008 Global Green SmartMarket Report study. Given the survey sample source, McGraw-Hill Construction compared the sample against a non-GBC member audience, which was comparable in terms of involvement in green and planned activity. Further, the US sample was consistent with McGraw-Hill Construction’s extensive analysis of the US construction market through its Dodge project data.

The study was produced in partnership with United Technologies with support from the World Green Building Council and the U.S. Green Building Council. Other research association partners include the Chartered Institute of Buildings, International Federation of Consulting Engineers (Fédération Internationale Des Ingénieurs-Conseils), Association for Consultancy and Engineering, Conseil International du Bâtiment (International Council for Building), Architect’s Council of Europe, and the Royal Institution of Chartered Surveyors. A separate survey of global manufacturing firms was also conducted.

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