WorldGBC Global Update: April 2013

A Message from Jane Henley, WorldGBC CEO

Hello you amazing GBC leaders

I wanted to share with you something that has really inspired me recently. Thanks to Paul King for introducing me to John Elkington, who sees the next wave of sustainability being much more integrated - not as an add-on or nice-to-do, but breaking through traditional business models to be a core value driver of business. Have a read of this.

During our meeting in Rome last week with the Board and new Corporate Advisory Board, we focused on how to increase our impact as a global movement. We have certified about 4% of the building stock globally, now our challenge is to take this to 40% in the next ten years.
We are exploring how we connect much more with tenants as they create the demand, and it was wonderful to have Google with us to share their approach to health and human performance. I am really excited to further explore this topic, starting with the people involved in the Business Case Report.
I thought you might also be interested in a video that Brian Wilkinson from South Africa asked me to create for his board strategy session. It's about where the Green Building movement is at globally and what the emerging trends are - so here it is for you all to use.
Best regards

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