Links between sustainability & business value identified in new UKGBC report

Thursday 18th January 2018

 

Businesses in the built environment are being empowered to make the business case for environmental action and to measure the value they derive from such practices, thanks to a new report, published today by the UK Green Building Council (UKGBC).

In Capturing the value of sustainability, UKGBC identifies 11 “value drivers” – factors which may be influenced by sustainable businesses activities, and in turn, enhance business value.

The report focuses on four “priority value drivers”: cost saving; talent attraction and retention; brand and reputation; and customer attraction and retention, and looks at some of the metrics for measuring the link between sustainable business activities and financial success.

These include:

  • The cost of energy and water (under the impact of cost saving on business value)
  • The proportion of quality candidates influenced by the sustainability of an organisation, and the staff turnover due to poor performance on key sustainability issues (under the impact of talent attraction and retention on business value)
  • Brand value attributed to sustainability activities, and stakeholder perception of organisational sustainability (under the impact of brand and reputation on business value)
  • New customer perception of organisation as sustainable, and the financial value of repeat business with sustainability features (under the impact of customer attraction and satisfaction on business).
     

 

The report features case studies from WorldGBC Corporate Advisory Board members AkzoNobel and JLL, and our Better Places for People project global sponsor Skanska and activity sponsor Landsec.

David Partridge, UKGBC Chairman, said the report is designed for “organisations that have begun to integrate sustainable business practices into their company ethos, products and services and would benefit from measuring the value that this integration brings.” He added that it aims to be an “intuitive, simple-to-use tool” to help businesses understand what drives value and how sustainable activities can help contribute to those value drivers.

To download the full report, click here.

To read WorldGBC's The Business Case for Green Building report, click here.

 

Businesses in the built environment are being empowered to make the business case for environmental action and to measure the value they derive from such practices, thanks to a new report, published today by the UK Green Building Council (UKGBC).

In Capturing the value of sustainability, UKGBC identifies 11 “value drivers” – factors which may be influenced by sustainable businesses activities, and in turn, enhance business value.

The report focuses on four “priority value drivers”: cost saving; talent attraction and retention; brand and reputation; and customer attraction and retention, and looks at some of the metrics for measuring the link between sustainable business activities and financial success.

These include:

  • The cost of energy and water (under the impact of cost saving on business value)
  • The proportion of quality candidates influenced by the sustainability of an organisation, and the staff turnover due to poor performance on key sustainability issues (under the impact of talent attraction and retention on business value)
  • Brand value attributed to sustainability activities, and stakeholder perception of organisational sustainability (under the impact of brand and reputation on business value)
  • New customer perception of organisation as sustainable, and the financial value of repeat business with sustainability features (under the impact of customer attraction and satisfaction on business).
     

 

The report features case studies from WorldGBC Corporate Advisory Board members AkzoNobel and JLL, and our Better Places for People project global sponsor Skanska and activity sponsor Landsec.

David Partridge, UKGBC Chairman, said the report is designed for “organisations that have begun to integrate sustainable business practices into their company ethos, products and services and would benefit from measuring the value that this integration brings.” He added that it aims to be an “intuitive, simple-to-use tool” to help businesses understand what drives value and how sustainable activities can help contribute to those value drivers.

To download the full report, click here.

To read WorldGBC's The Business Case for Green Building report, click here.