World Green Building Week 2016 theme launched - Change Your Perspective

Friday 15th July 2016

The World Green Building Council has launched the theme and materials for 2016’s World Green Building Week - the flagship event of the green building movement. 

The week is the annual opportunity for Green Building Councils, their members and leaders from around the world to showcase on the global stage how their actions and leadership are helping to deliver green buildings in their own countries, and to celebrate the positive outcomes they lead to.

'Change Your Perspective'  

At COP21 in Paris last year, we positioned green buildings as a solution to global warming and made them the hero of the climate change story through our Better Build Green campaign. The message was simple: not only had we better build green if we are to reach a two-degree world tomorrow, but we are better off today if we do.
 
Our theme for 2016 is ‘Change Your Perspective’, an evolution of Better Build Green.

There are so many interesting and often untold facts and figures that can genuinely change how people think about buildings, and specifically green building. We need them to understand the impact and benefits that green buildings can have on global emissions, energy, water, health and wellbeing, the economy and beyond...

By combining these statistics with striking new visuals and images of buildings from unique angles - and sharing them widely across social media and other digital platforms - we can change their perspective, and demonstrate that Better Build Green is the answer.

for_newsletter.jpg

Get involved 

There are plenty of ways Green Building Councils, their members and other partners can engage in World Green Building Week 2016 (with a full list of ideas in this "How to" guide).

  • Host an event - such as a conference, roundtable or green building tour
  • Spread the word through your communications - such as your website or newsletters
  • Engage your members / partners to take up the campaign - by reaching out to them
  • Promote on social media - by using and adapting the assets we've provided
  • Attract press attention - with a new report or offer of an interview 

Visit the new World Green Building Week website here.

For further information, contact James Kershaw, Marketing and Communications Manager (jkershaw@worldgbc.org).  

The World Green Building Council has launched the theme and materials for 2016’s World Green Building Week - the flagship event of the green building movement. 

The week is the annual opportunity for Green Building Councils, their members and leaders from around the world to showcase on the global stage how their actions and leadership are helping to deliver green buildings in their own countries, and to celebrate the positive outcomes they lead to.

'Change Your Perspective'  

At COP21 in Paris last year, we positioned green buildings as a solution to global warming and made them the hero of the climate change story through our Better Build Green campaign. The message was simple: not only had we better build green if we are to reach a two-degree world tomorrow, but we are better off today if we do.
 
Our theme for 2016 is ‘Change Your Perspective’, an evolution of Better Build Green.

There are so many interesting and often untold facts and figures that can genuinely change how people think about buildings, and specifically green building. We need them to understand the impact and benefits that green buildings can have on global emissions, energy, water, health and wellbeing, the economy and beyond...

By combining these statistics with striking new visuals and images of buildings from unique angles - and sharing them widely across social media and other digital platforms - we can change their perspective, and demonstrate that Better Build Green is the answer.

for_newsletter.jpg

Get involved 

There are plenty of ways Green Building Councils, their members and other partners can engage in World Green Building Week 2016 (with a full list of ideas in this "How to" guide).

  • Host an event - such as a conference, roundtable or green building tour
  • Spread the word through your communications - such as your website or newsletters
  • Engage your members / partners to take up the campaign - by reaching out to them
  • Promote on social media - by using and adapting the assets we've provided
  • Attract press attention - with a new report or offer of an interview 

Visit the new World Green Building Week website here.

For further information, contact James Kershaw, Marketing and Communications Manager (jkershaw@worldgbc.org).